What it feels like:
This phase is about immersive cultural exploration, a journey of discovery where we collaboratively dive deeply into the world of inspiration. It’s not just about understanding the brief and the brand via the founders eyes, but about exploring art, music, fashion, and other cultural elements that align with the project’s path. The tone in this phase is playful, open, and curious, emphasizing shared discovery.

How we do it:

At the start of the project, we set a 1H session to get to know you and your brand’s ethos, explore cultural references and elements, that will inform our next phase. There’’s no right or wrong here, it’s an immersive yet playful exploration.

What it feels like:
In this phase, Heima distills all the gathered inspirations into a defined narrative or strategic direction. This process is intuitive yet methodical, focusing on synthesizing insights into a cohesive vision. It’s about aligning Heima’s artistic sensibilities with your brand, identifying the emotional and cultural tone that will drive the project.

How we do it:
We solidify the brand’s core identity and position. The process would involve defining brand values, tone of voice, and key visual elements. It’s about ensuring that the brand stands out in the cultural landscape.

What it feels like:

The Concept phase is Heima’s playground—this is where experimentation and creative flow come into full force. It’s a time of rich ideation, to create a visual world. There’s a sense of fearless exploration in finding the most compelling way to express the project’s narrative.

How we do it:
We will present a full visual identity that includes logos, colour scheme, typography, and imagery direction over a 30min live session.

What it feels like:

The tone shifts to precision and refinement, where every detail is honed. Ensuring that the execution maintains the integrity of the original vision while being meticulously crafted.

How we do it:

This is a purely creative moment where we take in consideration your feedback and refine accordingly.

How it feels like:

More than just handing over files; it’s about ensuring that every element of the visual world we’ve created is delivered with care, precision, and attention to detail. It’s a smooth, confident handoff that feels as considered as the design process itself.