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Xala is a new town built from scratch in a beautiful virgin land in the south of Mexico. It will host resorts, restaurants, a village hall and shops, a local church, a working agricultural hacienda and endless beach. The logo concept and visual approach is based on a community open circle where everyone is welcome. Color choice calls the earth and golden sun of the land, combined with a contemporary fonts combination.

Year: 2018

Location: London

Players: Debora Saveriano 

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