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A revolutionary rebranding for Rimmel which was a brand of edgy looks and rock and roll style, is now celebrating inclusive and authentic beauty and what truly means to Live the London Look. Self-expression, diversity, an ethos of fresh thinking are what makes the spirit of London unique, and eternally inspiring. The new identity is based on the beauty of self-expression, simplifying graphic elements and visuals to promote a more natural uniqueness. We convey this evolution of brand message on digital advertising, OOH campaigns, TV, online shops, packaging blisters, retail banners, labels and POS.

Year: 2019

Location: London

Team Players: Adam Cockerton, Asha Rai, Debora Saveriano, Sin Lu, Virginia Hinarejos @ Coty Inc

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